History of the company

Beautyhaul was the first beauty e-commerce in Indonesia in 2014. Innovation does not stop. We launched our first brand Somethinc in 2019 and within 2 years had become the #1 skincare brand in the largest Indonesian e-commerce and modern trade stores. Our team tripled in size in the past year. We are launching multiple brands and the next-generation beauty platform in Indonesia. We are looking to bring this company to be the household beauty brands in Indonesia, potentially the first profitable unicorn coming from the country.  

Our Founders
Irene Ursula
The visionary, the creator, the beautyfluencer
Pelita Harapan University, Huaqiao University. Beauty influencer with 24,4K followers on Instagram. A perfectionist on product, innovation, and creativity.
Benny Yahya
The entrepreneur and operational expert
Pelita Harapan University, Shanghai Normal University. Building multiple small businesses from ground up. Agile tactician and 0-1 expert.
Marsela Limesa
The growth hacker, team orchestrator, and start-up builder
National University of Singapore. Goldman Sachs, Cargill, Grab, Sequoia Capital, Investor Strategist, P&L owners, scaling up 1x to 10x
Our Values
Explore Our Opportunities